Here, I have charted the rise of BM in the academic field, extending the data already published. The words 'In Title' relate to the right-hand axis...
Source: (Osterwalder, Pigneur et al. 2005) p3 for data 1990-2003; updated from my own searches, using the same words, in Business Source Complete database.
Source: (Osterwalder, Pigneur et al. 2005) p3 for data 1990-2003; updated from my own searches, using the same words, in Business Source Complete database.
From Osterwalder, Pigneur et al, (2005) at p3:
To detect the origins and particularly the surge of the business model discussion we applied a method successfully used by Abrahamson [Abrahamson and Fairchild 1999] to study management discourse. It consists of tracing the appearance of a specific management term in a large number of journals to study its evolution. We electronically searched the titles, abstracts, keywords, and full texts of all articles in the Business Source Premier database of scholarly business journals for the word string "business model" [cf. Stähler 2001]. The search included several variations of the original term like "e-business model", "new business model" or internet business model". The results are shown in Table 2.
Osterwalder, A., Y. Pigneur, et al. (2005). "CLARIFYING BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE CONCEPT." Communications of the Association for Information Systems 16: 1-25.
